CES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its Shortcomings

Opinion: There was too much hype and not enough action to back it up

CES fell short of expectations because it mainly built off ideas from past years. Getty Images

Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative trends facing 2019. But the reality of CES 2019 is that it was not a year of “new.”

Doug Rozen is chief media officer at award-winning advertising agency 360i.