Airports and Stadiums Could Push Cashierless Retail Out of Its Sophomore Slump

Small-format, self-service venues are an ideal fit

duty free store in an airport
Cashierless retail is getting a boost in venues with many small, quick transactions. Getty Images

Reports emerged this week Amazon is in talks to bring its cashierless Amazon Go technology to airports, movie theaters and baseball stadiums—a move that could help the ecommerce giant really hit the gas in terms of brick-and-mortar expansion, which has been slower than initially anticipated.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.