Case Study: How Stuart Weitzman used Facebook to test international markets
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Companies all over the world are using Facebook’s simplified ad units to gain new customers or grow more exposure for the brand. Stuart Weitzman, a high-end shoe company, has used Facebook to learn more about how it is liked in other countries. With this data in mind, Weitzman enhanced their brick-and-mortar presence in Dubai and Mexico, among other places.
Working with social media monetization firm SocialFlow, Stuart Weitzman learned more through Facebook about their popularity in other markets, and then expanded their presence in countries where the Facebook metrics were more positive.
Stuart Weitzman ran targeted Facebook ads in different countries, studying the click-through rates.