Case Study: Banana Republic uses lookalike audiences to find best shoppers

When Banana Republic opened its doors in 1978, it quickly grew into a global brand set on making and keeping modern professionals stylish. Dedicated to helping customers achieve both professionally and personally, the company offers versatile apparel that can be styled for virtually any occasion.

Challenge:

While Banana Republic’s customer base is loyal, it is also aging. The company’s goal was to reach a younger demographic that would be new to the brand. It also hoped to increase its return on ad spend during the competitive holiday season.