Car Shoppers in 2 Cities Can ‘Tweet to Test Drive’ a Mini Countryman

Twitter teamed up with the automaker and experiential technology platform Fooji

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Mini USA teamed up with Twitter on an initiative that enables car shoppers to arrange for test drives via the social network.

The program is available exclusively in San Francisco and Los Angeles through Nov. 30.

Car shoppers who are interested in test-driving a new Mini Countryman or Mini Countryman plug-in hybrid can tweet #MINIonDemand to @MINIUSA, after which they will receive a link to sign up for a free test-drive delivery.

Once the form is completed with information on where and when the test drive will occur, a representative from the automaker will deliver the car to the potential customer’s home or office during the scheduled time slot for a 30-minute test drive.




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