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Charles Barkley's new gig as a Capital One spokesperson during March Madness may soon be bringing the ultra-quotable Round Mound of Rebound to Twitter—even though he's dissed the social site in the past. Barkley, who is analyzing the NCAA tourney for CBS and Turner, has never had a Twitter account (although numerous fakes exist).
"I think he's going to [join Twitter] as part of this pretty soon," Marc Mentry, svp of brand marketing for Capital One, told Adweek today.