As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation

Few of their devices’ skills or apps are branded, but that’s changing

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

For decades, listening to ‘the voice of the customer’ has been the Holy Grail for marketers. Now, thanks to technology, they can do it millions of times each day.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Oct. 9, 2017, issue of Adweek magazine. Click here to subscribe.