As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation

Few of their devices’ skills or apps are branded, but that’s changing

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For decades, listening to ‘the voice of the customer’ has been the Holy Grail for marketers. Now, thanks to technology, they can do it millions of times each day.

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This story first appeared in the Oct. 9, 2017, issue of Adweek magazine. Click here to subscribe.