As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation

Few of their devices’ skills or apps are branded, but that’s changing

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For decades, listening to ‘the voice of the customer’ has been the Holy Grail for marketers. Now, thanks to technology, they can do it millions of times each day.

According to Google and Bing, one in four searches is conducted by talking, not typing, a figure comScore predicts will reach 50 percent by 2020. That same year Echo alone will account for $7 billion in voice transactions—or vcommerce—per investment firm Mizuho Bank.

Voice is having its moment.

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This story first appeared in the Oct. 9, 2017, issue of Adweek magazine. Click here to subscribe.