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Bop It! Was Supposed to Be a Riff on the Remote Control

Brand Marketing

The inventor of the ‘90s classic wanted to get kids moving while they watched TV.

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Why Returning Shows Like Kevin Can Wait Got Extreme Makeovers This Fall

Convergent TV

Several series feel more like brand new shows after undergoing significant character and storyline changes.

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Infographic: What Works for Brands (and What Doesn’t) on Facebook

Brand Marketing

It can be an elusive platform, even for experienced marketers.

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As Voice Has Its Moment, Amazon, Google and Apple Are Giving Brands a Way Into the Conversation

Performance Marketing

Few of their devices’ skills or apps are branded, but that’s changing.

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How Swarovski Became the Rare Brand Whose Name Is Synonymous With Its Product

Brand Marketing

Its cut crystals have bedazzled the worlds of fashion and showbiz for years.

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VML’s God-is Rivera Fosters Diversity Inside the Agency and Among Clients

Agencies

She is the agency's director of inclusion and cultural resonance.

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This Digital Agency Strives to Make Its Clients Sound as Good as They Look

Agencies

Rooted in the music business, the founding partners of Listen help brands think more strategically about sound.

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Fox Business Network Rode Murdoch’s Millions, a Populist Message and Trump to No. 1

Convergent TV

As it celebrates its 10th anniversary this week, FBN has overtaken CNBC in the ratings race.

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These Media, Marketing and Tech Stars Under 40 Are Shaking Up the Industry

Brand Marketing

Meet Adweek’s Young Influentials.

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