Can OExchange Become The Standard For Sharing?

Today Clearspring, in conjunction with a number of other large technology companies including Google, Microsoft, and LinkedIn, have announced OExcahnge, an “open sharing protocol”. The service attempts to define how sharing platforms can read and set users’ sharing preferences. The two largest companies that are currently absent from supporting the standard are Facebook and Twitter.

As I articulated to the team behind this, I’m a little bit confused about why a publisher would support OExchange. Just as OpenID didn’t have a marketing team to promote the service, OExchange doesn’t have a marketing team either. Instead, companies like AddThis (owned by Clearspring) and ShareThis, do the job of building partnerships with publishers.