Can Facebook Attract More Retailers With New E-Commerce Features?

It's testing faster ads and a shopping tab

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products.

Back in June, Facebook started testing full-screen mobile ads with brands like Gatorade and Michael Kors. Now, it's experimenting with a version of the format, dubbed Canvas, that loads ads faster.

Clicking on an ad in the News Feed pulls up a landing page with more information on a product.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in