Can Facebook Attract More Retailers With New E-Commerce Features?

It's testing faster ads and a shopping tab

Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.