Performance Marketing

Can Facebook Attract More Retailers With New E-Commerce Features?

It's testing faster ads and a shopping tab

By Lauren Johnson

October 12, 2015

Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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