Can Facebook Attract More Retailers With New E-Commerce Features?

It's testing faster ads and a shopping tab

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Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products.

Back in June, Facebook started testing full-screen mobile ads with brands like Gatorade and Michael Kors. Now, it's experimenting with a version of the format, dubbed Canvas, that loads ads faster.

Clicking on an ad in the News Feed pulls up a landing page with more information on a product.

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