BuzzFeed's traffic numbers are prompting the company to think globally, and today it announced a dedicated editorial operation in Japan. To gain traction, it's partnering with Yahoo Japan.
Greg Coleman, BuzzFeed president, wrote on a blog post that Yahoo Japan "is a perfect fit because it is a pure-play digital company untethered to the legacy constraints of traditional media. We have many of the same philosophies and approaches. … Yahoo Japan will advise the joint venture on cultural matters, drive traffic to BuzzFeed Japan and own the sales channel to bring BuzzFeed Japan to market."