Bustle Digital Group Buys Mic for an Estimated $5 Million

Publisher laid off most of its newsroom earlier today

Mic co-founder Chris Altchek's new role is not yet clear. Getty Images

Executives at digital news publisher Mic managed to lay off nearly the entire company and secure a new owner all in one day. The company, which launched with a splash as a go-to news source for millennials, is officially being sold to Bryan Goldberg’s Bustle Digital Group.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.