It seems foolish to ignore the e-commerce market, and yet, many businesses still aren’t capitalizing on it. Sometimes whole countries are slow to adopt ecommerce tools, which means they are missing out. An infographic from DigitalExits provides evidence for the e-commerce opportunity, with some infamous examples of those that missed out.
The ecommerce business model has been validated as far back as 2007, with $175 billion in sales in the U.S. alone. Those sales numbers are expected to reach $370 billion by 2017, and as the global reach of the Internet increases, so will the potential customer base.
Many brick and mortar stores are struggling to compete with ecommerce, and this may be behind a wave of closures.