Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.
Nearly a year ago, Snap announced Spectacles, its high-tech sunglasses that records video, thanks to an integrated camera, from the wearer’s eye-level perspective. Spectacle’s branding potential has consistently intrigued marketers, as they can utilize the devices to create either organic or PR-driven buzz on Snapchat, Snap’s flagship property.