Bumble Created a Food Truck That Served Actual Catfish to Promote a Photo-Verification Feature

New York stunt poked fun at online dating


Any online millennial dater knows their way around a catfish. They’re those people who create fake profiles on dating and social apps, usually swapping out their photo with someone more attractive.

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Chef Sam Talbot from Bravo’s Top Chef

As a way to poke fun at the absurdities of online dating, dating app Bumble and Austin, Texas-based creative company Preacher parked a branded food truck called “The Great Catch” at three busy intersections in New York last week, offering free catfish dishes that were created by Top Chef talent Sam Talbot.

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