Bumble Created a Food Truck That Served Actual Catfish to Promote a Photo-Verification Feature

New York stunt poked fun at online dating

The food truck put a twist on the other kind of catfishing. Bumble

Any online millennial dater knows their way around a catfish. They’re those people who create fake profiles on dating and social apps, usually swapping out their photo with someone more attractive.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.