Content Marketing News

4 Tips for Better Content Engagement

Andrew-Schulkind
By Andrew Schulkind

There’s more to content engagement than just words on a page. Here are the details you must focus on to grab your audience’s attention and keep them focused on your message.

1. Design Does Matter

Beauty may be only skin deep, but it gets our attention. And in the online content game, the importance of getting someone’s attention shouldn’t be underestimated. So invest the time and resources you need to create solid, professional designs that fit your industry, your topic, and your audience’s expectations.

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Andrew-Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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