Buffalo Wild Wings Tests Instagram Direct to Launch Brand Account

2,100 followers in one week

Buffalo Wild Wings is leaning on the World Cup to kick off its Instagram presence with an image-based contest that uses the social mobile app’s Instagram Direct messaging feature. The wing chain (with the help of creative agency Periscope) racked up 1,600 followers between June 6 and June 9, and has since gained an additional 500 followers by posting football-themed content.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.