Buffalo Wild Wings is leaning on the World Cup to kick off its Instagram presence with an image-based contest that uses the social mobile app’s Instagram Direct messaging feature. The wing chain (with the help of creative agency Periscope) racked up 1,600 followers between June 6 and June 9, and has since gained an additional 500 followers by posting football-themed content.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in