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Buffalo Wild Wings is leaning on the World Cup to kick off its Instagram presence with an image-based contest that uses the social mobile app’s Instagram Direct messaging feature. The wing chain (with the help of creative agency Periscope) racked up 1,600 followers between June 6 and June 9, and has since gained an additional 500 followers by posting football-themed content.
Earlier this week, Buffalo Wild Wings kicked off the #Fannerisms campaign by posting a caricature of a football fan.