Budweiser's Twitter Mentions Jumped 525% After FIFA's Sepp Blatter Quit

Call it the John Oliver effect

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Amobee Brand Intelligence today tracked four major brand sponsors of FIFA—world soccer's embattled governing body—on Twitter during the hour before its president, Sepp Blatter, resigned in disgrace and the hour after he stepped down.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in