Budweiser Is Tweeting GIFs of Its Super Bowl Puppy in Real Time

Also making a big push on Vine

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You're going to see a whole lot of Budweiser's "Lost Dog" during tonight's Super Bowl, especially if you're plugged into Twitter.

A couple weeks ago, Bud released a series of GIFs to get Super Bowl fans hyped for its 60-second spot. Now, the brand is aiming to pull at the same emotional heartstrings on Twitter.

Leading up to tonight's game, the brand is responding to people who tweet about its commercial with GIFs from the spot, including some clever images of the puppy high-fiving.



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