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Budweiser pretty much won the Super Bowl, advertising-wise, with last year's "Puppy Love," a success the brewer hopes to reclaim with this year's sequel.
"Lost Dog" continues the story of last year's Clydesdale-obsessed pup, and Anheuser-Busch today released several images and even a few animated GIFs to tease the game-day ad.
"In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship," Anheuser-Busch says in a statement.
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