Buddy Media's Brand Platform Grows with Facebook, Goes Global
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Buddy Media is a New York-based company that’s been helping brands take advantage of their social media presence since Facebook opened the platform in 2007.
The idea was to assist companies with establishing themselves on Facebook. “We didn’t know how we were going to do it, but we wanted to participate,” founder and chief executive Mike Lazerow tells us. “You basically could build on top of Facebook and reach consumers directly, rather than dealing with the traditional gatekeepers of the web.”