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After running the first ad on Tinder last month, Bud Light has locked down a partnership with the other hottest app for millennials—Snapchat.
As part of this weekend's Whatever, USA, event at Catalina Island, the Anheuser-Busch brand is the first alcohol name on the platform and is taking advantage of the Stories section of Snapchat—the strings of photos and videos that users share and curate at events.
It's Snapchat's newest attempt to get brands into feeds that millions of millennials watch every day.