BrightWhistle Raises $1.1 Million to Offer Facebook Ad and Landing Page Optimization to Health Care

BrightWhistle is a customer and patient acquisition platform that uses the Facebook Ads API and its own landing page optimization technology to lower acquisition costs for health care providers, as well as multi-location businesses. Currently a managed spend service, BrightWhistle has just raised $1.1 million seed round led by Hamilton Ventures to fund development of a licensable tool for marketing departments and their agencies.