Brands Must Look Beyond the Logo to See the Big Picture

Opinion: For brands willing to look beyond the logo, new tools are emerging


Brands focused on looking for their logos on social media networks to get a handle on marketing return on investment may be missing the bigger picture about who is sharing their visual content online.

Marketers know to start any program with clarity of focus about what they’re trying to measure. Measuring how many times a brand logo is seen in images has some value, for example, if you sponsored an event. You may want to see how many times your logo appeared in content that was created by participants and media organizations and shared on Instagram.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in