Brian Killen

Instagram Unleashes the Ultimate Weapon for Marketers

Opinion: "Regramming" could encroach on Pinterest’s position as a king of brand content discovery.

Social Media Posts Don’t Matter

Opinion: Photos get posted on Instagram, go quiet and resurface, pinned and repinned on Pinterest.

Brands Must Think Like Advocates, Act Like Celebrities

Opinion: It’s clear to me that brands themselves should start learning from influencers.

Brands Must Look Beyond the Logo to See the Big Picture

Opinion: Looking at logos only is very limited and does not give you the full picture of the impact a brand has on consumers or how much they are engaging with it on social networks.