Micro-Influencers and the Blind Spot in Your Influencer Marketing

Opinion: Advertisers' old bad habits are damaging a new and invaluable marketing tool

At some point in the past year, “micro-influencer” became the advertising industry’s staple buzzword for up-and-coming bloggers, YouTubers and social media personalities who promote a brand or product as part of a larger marketing campaign.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}