The Best Social Media Influencers Do These 5 Things

Opinion: Successful influencers are often those who know their own sensibilities well

Five takeaways for every influencer wanting to grow his or her channel and partner with brands AndreyPopov/iStock

Influencer marketing has emerged as a powerful advertising tactic for A-list brands such as Mountain Dew and Amazon. As a result, marketers are doubling their investment in influencer marketing this year, with Instagram influencers alone accounting for more than $1 billion of marketing spend.