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[Editor’s Note: The following article presents analysis and data excerpts from Inside Facebook Gold, our research and data membership service tracking Facebook’s traffic growth and demographic landscape in global markets.]
Brazil is on its way up in the world. A growing powerhouse of 192 million citizens, the giant South American nation is receiving ever more attention internationally for both its culture and economy.
The country is a world to itself on the internet. While the rest of the continent finds advantage in freely intermingling online, Brazil has the numbers — fully half of South America’s total — to create its own online market, and a distinct language, Portuguese, that encourages division from the rest of Latin America.
This is evident in social networking.