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Twitter began opening up direct messaging today so users can send each other private notes even if they don't follow each other.
The social network has long required a user to follow your account before you could send a DM, which helps prevent unwanted outreach but can also make it difficult for businesses to easily communicate with customers.
Today's opt-in policy tweak seems like an intriguing opportunity that could just as easily turn into a huge frustration if businesses take it too far.