Brands Give Out One Hour of Free Music With New Pandora Ads

Fox and Sony Playstation are first to ink deals


Pandora’s new ad product, dubbed Sponsored Listening, lets you skip audio promos for an hour if you click on a video ad. The music service is beta testing with Fox, which is pushing its fall shows Gotham and Mulaney.

The idea behind Sponsored Listening is that a marketer gets to own a set time of Pandora music consumption with branded display ads. Sponsored Listening is initially rolling out on Pandora’s mobile apps—where 80 percent of listening happens for 76 million monthly users—but will be extended to desktop in the coming months.

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