Brands Can Now Target Spotify Playlist Ads Based on the Time of Day

Expansion of ‘branded moments’ program


Spotify is letting more brands sponsor advertising-free music.

After slowly rolling out its “branded moments” ad unit over the past year, which allows marketers to run video ads within the music-streaming site’s most popular playlists to unlock 30 minutes of commercial-less listening, marketers are starting to fine-tune their campaigns and target them by time of day.

Spotify piloted three campaigns for Gatorade, Bacardi and Bose in the U.S. last December and started offering the ad unit globally to all marketers in January.

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