Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads

T-Mobile has signed on as a launch partner

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Late last year, with a handful of existing brand clients, Pandora started testing a product called Video Plus, which rewards viewers with song replays and the ability to skip tunes in exchange for their ad views. Today, the music streamer’s marketing product is rolling out widely with T-Mobile as one of the launch advertisers.

“We’re always looking for new and innovative tactics to reach and engage with consumers in relevant ways,” said Kari Marshall, vp of media at T-Mobile, which is continuing its 4-year-old Un-carrier



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in