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Late last year, with a handful of existing brand clients, Pandora started testing a product called Video Plus, which rewards viewers with song replays and the ability to skip tunes in exchange for their ad views. Today, the music streamer’s marketing product is rolling out widely with T-Mobile as one of the launch advertisers.
“We’re always looking for new and innovative tactics to reach and engage with consumers in relevant ways,” said Kari Marshall, vp of media at T-Mobile, which is continuing its 4-year-old Un-carrier