Brands Can Now Reward Pandora Users With Playbacks and Skips If They Watch Their Video Ads

T-Mobile has signed on as a launch partner

The music streamer will let listeners earn playbacks and skips. Getty Images

Late last year, with a handful of existing brand clients, Pandora started testing a product called Video Plus, which rewards viewers with song replays and the ability to skip tunes in exchange for their ad views. Today, the music streamer’s marketing product is rolling out widely with T-Mobile as one of the launch advertisers.

@Chris_Heine Christopher Heine is a New York-based editor and writer.