Brands Can Build Trust With Stories of Good Will [Infographic]

Consumers exposed to stories of brands doing good things are more likely to view the brand in a positive light and might even become a brand advocate.

Recent research has shown us that emotion, social shares and virality are all closely interconnected. A new infographic from Buzzstream and digital marketing agency Fractl shows us a different side of the emotion-social equation: how brands can build trust when stories of their goodwill go viral.