Brandjacking: How to Prevent Trolls and Other Internet Pirates From Harming Your Brand

Brandjacking isn’t new. These pranks, however, these are gaining visibility as social media becomes more widely adopted by the broader population.

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Last week, another major brand was hijacked online with someone who assumed a brand’s identity and engaged with individuals on social media under false pretenses. Sadly, this has become a way too common trend.

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