Branded Virtual Gifts on Facebook Pages Opening New Doors for Viral Advertising
While branded virtual gifts have been part and parcel of the advertising offerings of large Facebook platform application developers (and Facebook itself) for a long time, Facebook’s redesigned Pages product is allowing businesses and brands to integrate virtual gifts in their own Facebook public profile pages in new ways.
Now that Facebook Pages can have application tabs, brands are developing custom virtual gifting applications, installing them as a tab on their Facebook Page, and promoting the gifting tab from the stream.
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