'Brand-Tech' Firm You & Mr Jones Acquires Another Startup, This Time to Tackle Mobile Brand Safety

Latest acquisition from ex-agency vet David Jones


Former Havas CEO David Jones is adding another startup to his “brand technology” company You & Mr Jones, this time to tackle mobile brand safety.

The firm has acquired a majority stake in Mobkoi, a London-based mobile shop that handles media planning, buying, creative and campaign delivery for clients including GE, Mulberry, Nespresso and Bentley.

“It’s a great business in a very fast-growing and increasingly important vertical—mobile,” Jones, founder and CEO of You & Mr Jones, said.

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