Branding

Why Brand Matters in Organic SEO

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

Many years ago when I was a pre-digital marketer, when we couldn’t or didn’t measure (shame on us!) the direct results of every marketing initiative, we readily used “brand exposure” as a catch-all for marketing goodness.

For example, a tradeshow appearance that netted disappointing sales was deemed to have offered “good brand exposure.” As I worked my way up as a marketer, it became increasingly apparent that “good brand exposure” was the refuge of programs of dubious value and tactics that just didn’t quite work out as planned.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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