Amid Boycott Pressure, Facebook Agrees to Brand Safety Audit

The review will be performed by the Media Rating Council

Facebook has agreed to a brand safety audit amid industrywide pressure over its policies about hate speech and their enforcement.

The announcement comes as a number of brands have said they will take their advertising dollars elsewhere this month and generally reexamine their social media spends over what they characterized as the social network’s inaction against violent and misleading messages.

Facebook said its “partner and content monetization policies and the brand safety controls we make available to advertisers” will be reviewed by the Media Rating Council (MRC), a nonprofit that certifies the reliability of audience measurement services.

The council has tried to convince the social media company to submit to an evaluation based on MRC’s brand



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