Boxee TV Takes A Bite Out Of Apple TV

Apple TV begins shipping today and Apple fans everywhere want to see if it will live up to what is promises. The TV home theatre device marks the entrance into a new niche for Apple and it faces fierce competition from other home entertainment devices, most notably the Boxee Box that is due to be released in November. As CEO of Boxee, Avner Ronen, has described “The Boxee Box is going to be $100 more expensive than the Apple TV, but will give you the freedom to watch what you want.” What does he mean by this? For starters, Boxee Box offers an abundant choice of free content, many unique functionalities and provides a ‘social’ approach to its media center.