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If you are a glass half full-type of person, you might want to emphasize that 54 percent of Web advertising is not suspicious, as is 65 percent of mobile advertising.
If you are a glass-half-empty person, you might be concerned that the online ad industry has a serious and growing credibility problem. Worse than credibility being lost—advertisers are potentially blowing $9.5 billion this year on on non-humans.
That’s because according to Solve Media, the bot problem is getting worse.