BOPIS, Retail’s Latest Acronym, Makes the Case for Delayed Gratification
Home Depot sees a spike, and additional sales, in customers choosing to buy online and pick up their purchases in store
Home Depot's pickup lockers help customers avoid stolen packages.
Home Depot
One of the biggest themes at this year’s National Retail Federation show (NRF) didn’t involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it’s a key part of what’s driving growth for retailers like Home Depot in the fast-fulfillment Amazon era.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
