BOPIS, Retail's Latest Acronym, Makes the Case for Delayed Gratification

Home Depot sees a spike, and additional sales, in customers choosing to buy online and pick up their purchases in store

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One of the biggest themes at this year’s National Retail Federation show (NRF) didn’t involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it’s a key part of what’s driving growth for retailers like Home Depot in the fast-fulfillment Amazon era.

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