BOPIS, Retail’s Latest Acronym, Makes the Case for Delayed Gratification

Home Depot sees a spike, and additional sales, in customers choosing to buy online and pick up their purchases in store

Home Depot's pickup lockers help customers avoid stolen packages. Home Depot

One of the biggest themes at this year’s National Retail Federation show (NRF) didn’t involve AI or robots. Instead, it was a new acronym buzzword: BOPIS, known as Buy-Online-Pickup-In-Store. And it’s a key part of what’s driving growth for retailers like Home Depot in the fast-fulfillment Amazon era.

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@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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