Performance Marketing

Bolstered by Holiday Budgets, Facebook’s Ad Revenue Hit $5.6 Billion in Q4

80% came from mobile

By Lauren Johnson

January 27, 2016

Facebook brought in $5.6 billion in ad sales during the fourth quarter of 2015, a 57 percent year-over-year increase, the social network revealed in its earnings report today. Eighty percent of Facebook's quarterly ad revenue, or $4.5 billion, came from mobile, up from 69 percent in 2014.

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
Recommended articles
You Might Like

How the Latest Identity Solutions Stack Up to Consumer Privacy Demands

By Ian Meyers

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

While Talk of the Post-Pandemic Future Is on the Rise, SMBs Continue to Struggle

By Lorenzo Papa, Chief Revenue Officer, Captivate

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}