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As MocoNews reports, BMW has been experimenting quite a bit with mobile ads—and it seems to have finally paid off. A recent cell phone ad campaign to push snow tires resulted in a 30 percent conversion rate, according to Marc Mielau, BMW’s Innovation Manager for Mobile Marketing.
Here’s how the campaign worked: “Basically, BMW sent an MMS to customers in its database with a photo of how their model car would look with the recommended snow tires.