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Bleacher Report has a lingering reputation in the media world—fair or not—that it's the Demand Media of sports. Lots of search optimized listicles and link bait written by pretty much anybody with a laptop and an opinion about the Jets QB situation.
But since being acquired by Turner about a year ago, the company has sought to reshape that reputation, particularly by building out video franchises. Starting on Sunday, Bleacher will launch Fantasy Live, a weekly half-hour series during which host Josh Zerkle will break down key NFL matchups for fantasy football fans.