Black Friday Airfares Put Marketers ‘Between a Rock and a Hard Place’

Purchasing a flight is a bit different now, but the conflicts are the same

Thanksgiving travel already set records for the year. What will the rest of the festive season bring? ChefBoyRG; CSA/Getty Images

With the holiday shopping season underway, airlines, cruise lines and hotels are doing what nearly every other business that sells goods or services to the public is doing: offering deals for Black Friday.

@RyanBarwick Ryan is a brand reporter covering travel, mobility and sports marketing.