Facebook Debuts Birthday Video Cam for iOS

Facebook on Monday began introducing another new video feature for iOS users, this time with birthdays in mind.

Facebook on Monday began introducing another new video feature for iOS users, this time with birthdays in mind.

The social network said in an email to SocialTimes that it launched a birthday video cam feature, allowing users to record 15-second birthday videos for their friends, and it explained how the feature works:

On iOS devices, you’ll be able to go to your birthday friend’s profile, tap the banner video prompt where you would usually write happy birthday, and record! Once you’ve got a heartfelt or funny birthday message, you can swipe through an assortment of birthday-themed frames to add to your video before posting it on your friend’s Timeline. Get together with your friends or family to make an extra-special birthday group video message.

Readers: Will you use Facebook’s new birthday video cam feature for your friends’ birthdays?

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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.