Bing Issues Pepsi-Style Challenge Against Google

Campaign calls users to take blind search test

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When your direct competitor holds 67 percent market share and is synonymous with the product category itself, you have a couple of options. In the case of Microsoft’s search engine Bing, you can roll out a new form of the product that exploits one of the competitor’s vulnerabilities, as Bing did by rolling out real social search in May to counter Google’s Google+ injection.

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