Bing Issues Pepsi-Style Challenge Against Google

Campaign calls users to take blind search test

When your direct competitor holds 67 percent market share and is synonymous with the product category itself, you have a couple of options. In the case of Microsoft’s search engine Bing, you can roll out a new form of the product that exploits one of the competitor’s vulnerabilities, as Bing did by rolling out real social search in May to counter Google’s Google+ injection.