Big Picture Analytics

The Web analytics industry has been steadily moving away from analyzing Web site data for its own sake and moving toward marketing optimization. This “big picture” approach means Web analytics aren’t just about clickthroughs and page views. They’re a window into the hearts and minds of the marketplace – a kind of market research that has never been available before. When you apply the captured measurement data across channels to overall business improvement, you begin to gain a better understanding of your customers and how your marketing strategies work together to achieve common goals.