Big Marketers Have Real-Time Data for Just About Everything

Bottlenose and other tech players display their wares at I-Com


Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier had wowed I-Com attendees with a presentation about his unusual data platform.

Given that rival Pepsi is a Bottlenose client, Mitra got a rare peek at what Pepsi marketers have been generally looking at for the last several months, including real-time data from TV, radio, social media, paid digital advertising, etc.

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