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Television network BET was looking for a cost-effective way to promote BET+, the subscription video-on-demand service rolled out by BET Networks and Tyler Perry Studios in September 2019, so it turned to its most ardent advocates: its talent and fans.
BET+ director of social media Crystal Johnson said in an email, “Social media promotion is the bulk of our marketing plans these days, and we’re taking a talent-facing approach there. Going forward, social will be more important than it has been before.