BET Taps Talent, Greenfly’s Media Sharing Platform to Back Its BET+ SVOD Service

The most passionate fans of series like Twenties get into the mix, too

Lena Waithe is the creator of BET’s Twenties Lena Waithe/Instagram

Television network BET was looking for a cost-effective way to promote BET+, the subscription video-on-demand service rolled out by BET Networks and Tyler Perry Studios in September 2019, so it turned to its most ardent advocates: its talent and fans.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.