BET Taps Talent, Greenfly’s Media Sharing Platform to Back Its BET+ SVOD Service

The most passionate fans of series like Twenties get into the mix, too

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

Television network BET was looking for a cost-effective way to promote BET+, the subscription video-on-demand service rolled out by BET Networks and Tyler Perry Studios in September 2019, so it turned to its most ardent advocates: its talent and fans.

BET+ director of social media Crystal Johnson said in an email, “Social media promotion is the bulk of our marketing plans these days, and we’re taking a talent-facing approach there. Going forward, social will be more important than it has been before.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in